WellaHealth


Affordable Health Insurance for All

WellaHealth
Marketing
Lagos, Nigeria
2019
About the Campaign
WellaHealth’s mission to provide affordable health coverage required a strategic
push to reach underserved communities and drive adoption. Understanding the
importance of accessibility and trust in healthcare marketing, we designed an ad
campaign that prioritized simplicity, clarity, and impact.
Our approach focused on breaking down complex healthcare plans into
easy-to-understand messaging while leveraging relatable storytelling to connect
with potential customers. By targeting high-intent audiences through digital ads
and community-driven outreach, we ensured that WellaHealth’s solutions resonated
with individuals seeking reliable, low-cost health coverage.
The campaign resulted in increased brand awareness, a significant uptick in
enrollments, and strengthened WellaHealth’s position as a leader in affordable
healthcare solutions. By aligning digital marketing with real customer needs, we
helped transform WellaHealth’s vision into measurable growth, ensuring more
people gained access to essential health services.




WellaHealth’s mission to provide affordable health coverage needed a strategic
push to connect with the right audience and drive adoption. To achieve this, we
launched a highly targeted ad campaign focused on accessibility and simplicity,
ensuring potential customers could easily understand the benefits of the
service.
By crafting clear and relatable messaging, we eliminated barriers to entry and
made the sign-up process seamless. Our approach combined precision-driven
advertising with engaging content that resonated with individuals actively
seeking affordable healthcare solutions.
The results were immediate. Within the first week, we recorded:
● 200 paid sign-ups
This campaign proved that the right mix of clarity, strategic targeting, and
audience engagement can turn interest into action. Through a data-driven
approach, we not only increased enrollments but also strengthened WellaHealth’s
reputation as a trusted provider of accessible healthcare solutions.

