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Marketing

Affordable Health Insurance for All

CLIENT

WellaHealth

Category

Marketing

Location

Lagos, Nigeria

Date

2019

About the Campaign

WellaHealth’s mission to provide affordable health coverage required a strategic push to reach underserved communities and drive adoption. Understanding the importance of accessibility and trust in healthcare marketing, we designed an ad campaign that prioritized simplicity, clarity, and impact.

Our approach focused on breaking down complex healthcare plans into easy-to-understand messaging while leveraging relatable storytelling to connect with potential customers. By targeting high-intent audiences through digital ads and community-driven outreach, we ensured that WellaHealth’s solutions resonated with individuals seeking reliable, low-cost health coverage.

The campaign resulted in increased brand awareness, a significant uptick in enrollments, and strengthened WellaHealth’s position as a leader in affordable healthcare solutions. By aligning digital marketing with real customer needs, we helped transform WellaHealth’s vision into measurable growth, ensuring more people gained access to essential health services.

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WellaHealth’s mission to provide affordable health coverage needed a strategic push to connect with the right audience and drive adoption. To achieve this, we launched a highly targeted ad campaign focused on accessibility and simplicity, ensuring potential customers could easily understand the benefits of the service.

By crafting clear and relatable messaging, we eliminated barriers to entry and made the sign-up process seamless. Our approach combined precision-driven advertising with engaging content that resonated with individuals actively seeking affordable healthcare solutions.

The results were immediate. Within the first week, we recorded:

● 200 paid sign-ups

This campaign proved that the right mix of clarity, strategic targeting, and audience engagement can turn interest into action. Through a data-driven approach, we not only increased enrollments but also strengthened WellaHealth’s reputation as a trusted provider of accessible healthcare solutions.

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