VisualCV


Turning a Simple Idea into a Viral Hit

VisualCV
Marketing
Lagos, Nigeria
2019
About the Campaign
VisualCV is an innovative app that empowers users to create professional,
visually polished CVs and transform them into high-quality PDF documents. When
they approached us, their primary objective was clear—drive app downloads and
convert free users into paid subscribers.
To achieve this, we designed a results-driven marketing strategy that combined
compelling ad copy with a precisely targeted content distribution plan. Our team
carefully analyzed VisualCV’s audience, identifying key demographics and
career-driven professionals who would benefit the most from the platform.
By leveraging strategic placements across high-engagement digital platforms, we
ensured that VisualCV’s value proposition reached the right audience at the
right time. Additionally, we implemented a creative performance marketing
approach, utilizing data-driven ad optimization and persuasive messaging to
maximize conversions.
The outcome? A significant boost in downloads, an increase in paid
subscriptions, and a strengthened brand presence in the professional development
space. Through a combination of precision-targeted ads, organic reach, and a
well-executed content strategy, we successfully positioned VisualCV as a go-to
solution for job seekers and professionals looking to elevate their resumes.




When VisualCV set out to grow its user base and increase paid subscriptions, we
crafted a highly targeted campaign designed to drive both downloads and
conversions. With a precise blend of engaging content, performance marketing,
and audience-focused messaging, we set the stage for a breakthrough.
The impact was immediate. Within just two weeks of launching the campaign, we
achieved:
● 14,000 link clicks
● 10,000+ downloads
● 3,000 paid subscriptions
The app went viral in under two hours after the campaign went live,
demonstrating the immense power of precise targeting and relatable content. Our
approach not only fueled rapid adoption but also positioned VisualCV as a
must-have tool for professionals seeking a competitive edge in their job search.
By leveraging data-driven insights, social amplification, and high-intent
audience engagement, we didn’t just drive numbers—we built momentum that
continues to sustain VisualCV’s growth in the professional development space.

