testimonial-three-shape-1
services-details-content-shape-1
Marketing

Turning a Simple Idea into a Viral Hit

CLIENT

VisualCV

Category

Marketing

Location

Lagos, Nigeria

Date

2019

About the Campaign

VisualCV is an innovative app that empowers users to create professional, visually polished CVs and transform them into high-quality PDF documents. When they approached us, their primary objective was clear—drive app downloads and convert free users into paid subscribers.

To achieve this, we designed a results-driven marketing strategy that combined compelling ad copy with a precisely targeted content distribution plan. Our team carefully analyzed VisualCV’s audience, identifying key demographics and career-driven professionals who would benefit the most from the platform.

By leveraging strategic placements across high-engagement digital platforms, we ensured that VisualCV’s value proposition reached the right audience at the right time. Additionally, we implemented a creative performance marketing approach, utilizing data-driven ad optimization and persuasive messaging to maximize conversions.

The outcome? A significant boost in downloads, an increase in paid subscriptions, and a strengthened brand presence in the professional development space. Through a combination of precision-targeted ads, organic reach, and a well-executed content strategy, we successfully positioned VisualCV as a go-to solution for job seekers and professionals looking to elevate their resumes.

project-details-inner-img-1
project-details-inner-img-2
project-details-inner-img-1
project-details-inner-img-2

When VisualCV set out to grow its user base and increase paid subscriptions, we crafted a highly targeted campaign designed to drive both downloads and conversions. With a precise blend of engaging content, performance marketing, and audience-focused messaging, we set the stage for a breakthrough.

The impact was immediate. Within just two weeks of launching the campaign, we achieved:

● 14,000 link clicks ● 10,000+ downloads ● 3,000 paid subscriptions

The app went viral in under two hours after the campaign went live, demonstrating the immense power of precise targeting and relatable content. Our approach not only fueled rapid adoption but also positioned VisualCV as a must-have tool for professionals seeking a competitive edge in their job search.

By leveraging data-driven insights, social amplification, and high-intent audience engagement, we didn’t just drive numbers—we built momentum that continues to sustain VisualCV’s growth in the professional development space.

project-details-inner-img-1
project-details-inner-img-2
logo