CiCO, a leading financial payments platform, sought to expand its user base and drive higher transaction volumes, particularly among its agent network. Recognizing the power of incentives in driving engagement, we developed and executed a high-impact giveaway campaign in December 2022 that directly rewarded agents for their performance.

The campaign was strategically designed to maximize participation, offering cash prizes to top-performing agents who successfully increased transaction activity. By leveraging a mix of digital marketing, targeted communication, and in-app promotions, we ensured that agents were not only aware of the campaign but actively motivated to engage.

The results were remarkable, significantly boosting transaction volumes and reinforcing agent loyalty to the platform. By aligning the brand’s growth objectives with a performance-driven incentive model, we successfully positioned CiCO as the go-to platform for seamless and rewarding financial transactions. Our campaign demonstrated the power of strategic engagement in driving adoption and long-term user retention.

CiCO, a leading financial payments platform, aimed to expand its user base and drive higher transaction volumes, particularly within its agent network. To achieve this, we designed and executed a high-impact giveaway campaign in December 2022 that rewarded agents with cash prizes based on their performance.

The campaign was strategically structured to maximize participation, using a mix of digital marketing, in-app promotions, and direct agent engagement to drive awareness and motivation. By combining financial incentives with targeted communication, we created excitement and encouraged high engagement.

The impact was significant. The campaign led to:

● A 36.5% increase in users and transactions

This initiative demonstrated the power of combining incentives with strategic promotion to drive real, measurable results. By aligning the brand’s growth objectives with a performance-driven engagement model, we not only boosted adoption but also reinforced CiCO’s reputation as a trusted and rewarding financial platform.