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Marketing

Driving Sign-Ups Through Influencer-Led Content

CLIENT

Bitsika

Category

Marketing

Location

Lagos, Nigeria

Date

2019

About the Campaign

Casava Insurance provides simple, affordable insurance solutions tailored to everyday needs. When they partnered with us, their primary objective was clear—rapidly onboard users and establish trust in the brand.

To achieve this, we developed a content strategy centered around authenticity and high engagement. Rather than spreading efforts thin across multiple channels, we strategically partnered with a select group of highly engaged influencers whose audiences aligned perfectly with Casava’s target market.

By leveraging influencer-driven storytelling, we amplified Casava’s value proposition in a way that felt natural and relatable, driving both curiosity and action. This approach created organic buzz, fostering credibility and trust while ensuring potential customers felt confident in choosing Casava.

The outcome? A surge in sign-ups and increased brand awareness, positioning Casava Insurance as a trusted provider in the space. Our targeted, community-driven strategy proved that the right voices, combined with a compelling message, can fuel rapid adoption and long-term brand loyalty.

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Casava Insurance provides simple, affordable insurance solutions designed to meet everyday needs. When they partnered with us, their goal was to drive rapid user adoption and establish credibility in a competitive market.

We developed a high-impact content strategy that leveraged the trust and influence of a carefully selected group of creators. Instead of relying on broad outreach, we focused on working with highly engaged influencers whose audiences aligned directly with Casava’s ideal customers. This approach ensured that every piece of content felt organic, compelling, and action-driven.

The results spoke for themselves. Within less than a week, we helped them achieve:

● 1,000 new sign-ups

This success highlights our ability to amplify results with focused efforts and strategic partnerships. By aligning brand messaging with trusted voices and data-driven placements, we not only boosted immediate conversions but also laid the groundwork for sustained brand trust and long-term customer acquisition.

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