Casava Insurance


Driving Sign-Ups Through Influencer-Led Content

Bitsika
Marketing
Lagos, Nigeria
2019
About the Campaign
Casava Insurance provides simple, affordable insurance solutions tailored to
everyday needs. When they partnered with us, their primary objective was
clear—rapidly onboard users and establish trust in the brand.
To achieve this, we developed a content strategy centered around authenticity
and high engagement. Rather than spreading efforts thin across multiple
channels, we strategically partnered with a select group of highly engaged
influencers whose audiences aligned perfectly with Casava’s target market.
By leveraging influencer-driven storytelling, we amplified Casava’s value
proposition in a way that felt natural and relatable, driving both curiosity and
action. This approach created organic buzz, fostering credibility and trust
while ensuring potential customers felt confident in choosing Casava.
The outcome? A surge in sign-ups and increased brand awareness, positioning
Casava Insurance as a trusted provider in the space. Our targeted,
community-driven strategy proved that the right voices, combined with a
compelling message, can fuel rapid adoption and long-term brand loyalty.




Casava Insurance provides simple, affordable insurance solutions designed to meet
everyday needs. When they partnered with us, their goal was to drive rapid user
adoption and establish credibility in a competitive market.
We developed a high-impact content strategy that leveraged the trust and
influence of a carefully selected group of creators. Instead of relying on broad
outreach, we focused on working with highly engaged influencers whose audiences
aligned directly with Casava’s ideal customers. This approach ensured that every
piece of content felt organic, compelling, and action-driven.
The results spoke for themselves. Within less than a week, we helped them
achieve:
● 1,000 new sign-ups
This success highlights our ability to amplify results with focused efforts and
strategic partnerships. By aligning brand messaging with trusted voices and
data-driven placements, we not only boosted immediate conversions but also laid
the groundwork for sustained brand trust and long-term customer acquisition.

